A Superapp Is an All-Powerful App
An iSuperApp features built-in intelligence with advanced AI capabilities, providing smarter interactions and personalized experiences. Users benefit from real-time insights and automated processes.
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Think of an iSuperApp as...
A mobile app that provides end users—whether customers, partners, or employees— with a set of core features, reinforced by extensibility through miniapps and enhanced by AI capabilities. This ensures a versatile and intelligent platform that can adapt to diverse needs and deliver a seamless, personalized experience.
Why, What and How!
Superapps enhance user convenience and efficiency by consolidating multiple functionalities into a single platform.
Key functions include messaging, payments, and e-commerce, with examples like WeChat and Grab.
We can deliver a workforce superapp by integrating essential business tools and leveraging AI to streamline workflows and increase productivity.
Why Do We Need an iSuperApp?
The Design of an App
Traditional apps have a number of features with a conventional app design focused on specific functions.
The Design of a SuperApp
iSuperApp features numerous miniapps, with a SuperApp design built around AI ambition, creating an intelligent, versatile, and extensible platform.
How Superapps are Different
Superapps integrate core features into a unified platform, boast a versatile design with miniapps, foster a robust app ecosystem, facilitate seamless data sharing, and enhance user discovery through intelligent AI-driven interactions.
| Key Capabilities | Traditional Web/Mobile App | Composite App/Portal | iSuperApp |
|---|---|---|---|
Core features to draw in users (e.g., payments, communications) | May be | May be | Yes |
Design and development framework for miniapps | No | May be | Yes |
Publication mechanism for miniapps ecosystem | No | No | Yes |
Data sharing between superapp and miniapps | No | May be | Yes |
User discovery and activation of miniapps | No | No | Yes |
Core Features
A SuperApp is user-activated, enabling seamless data sharing and integration. It supports miniapp development and publication, creating a dynamic ecosystem where users can access a wide range of functionalities within a single, intelligent platform.
User Activated
Data Sharing
Miniapp Development
Miniapp Publication
What Are the Key iSuperApp Functions and Examples?
Emerging Superapps in the Digital Workplace
Workforce Superapps
- The three most popular superapps widely used in digital workplace in Chinese organizations.
- They provide capabilities of new work hub, business role hub, employee engagement hub, technology services hub and employee services hub in digital workplace.
Development Platform
- Low-code application platform
- Mobile app development platform
- Pros: Flexibility and speed
- Cons: Maintaining platform innovation by vendor; licensing costs
Ground-Up Custom Development
- Internal mobile app development and platform teams
- Outsourced systems integrator
- Pros: Build exactly what suits your workforce; low-licensing costs
- Cons: Significant investment in talent and resources
Digital Workplace Solution
- Messaging and communications solutions
- Intranet solutions
- Pros: Broader use cases and ready to deploy
- Cons: Limitations on miniapps; more proprietary
Next Steps
- 1Determine if an iSuperApp helps to better achieve business objectives for employees.
- 2Evaluate the technology and talent needed to sustain a superapp platform.
- 3Enlist business technologists and fusion teams to create miniapp building community.
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